As a consumer, it may not always be evident if you are being specifically targeted by companies using AI or machine learning algorithms. However, there are some signs and practices that can help you identify if AI or machine learning is being used to personalise your experience or target you as a consumer:
- Personalised Recommendations: If you receive highly tailored product recommendations or suggestions based on your browsing history, past purchases, or preferences, it is likely that AI or machine learning algorithms are being used to analyse your data and provide personalised suggestions.
- Targeted Advertising: If you frequently encounter advertisements that align closely with your interests or preferences, it could indicate the use of AI or machine learning algorithms for targeted advertising. These algorithms analyse your online behavior and demographic information to deliver relevant ads to you.
- Dynamic Pricing: AI and machine learning can be used to implement dynamic pricing strategies, where prices of products or services are adjusted based on factors such as demand, consumer behavior, or competitor prices. If you notice price fluctuations or personalised pricing offers, it may suggest the application of AI algorithms to determine optimal pricing.
- Chatbots and Virtual Assistants: Companies often employ chatbots or virtual assistants to provide customer support. If you interact with automated systems that offer assistance, answer queries, or provide recommendations in real-time, it is likely that AI or machine learning is involved in delivering those services.
- User Profiling and Segmentation: If you observe companies categorising you into specific user segments based on your behavior, demographics, or preferences, it indicates the utilisation of AI or machine learning to create user profiles and tailor marketing strategies accordingly.
- Natural Language Processing: AI-powered natural language processing (NLP) can be used to understand and analyse customer feedback, reviews, or social media conversations. If you receive personalised responses or companies engage with you based on your comments or reviews, it could imply the use of NLP techniques.
While these signs can indicate the use of AI or machine learning, it is important to note that not all personalised experiences or targeted marketing efforts are solely driven by AI.
Some of these practices can also be implemented using traditional methods.
To gain more clarity, you can refer to a company’s privacy policy, terms of service, or reach out to them directly to inquire about their use of AI or machine learning technologies and how they handle consumer data.
Transparency is key, and responsible companies should be willing to provide information about their AI practices upon request.
