Competitor Intelligence
Know your competition. Out-manoeuvre them
Know your competition. Out-manoeuvre them
Know your competition. Out-manoeuvre them
Most sales leaders believe they understand their competitive landscape.
Very few actually do.
At QbyQGroup, competitor intelligence isn’t desk research or market opinion — it’s data-led insight into who is really driving revenue inside your competitors, and how your organisation can capitalise on that knowledge.
What we mean by Competitor Intelligence
Know your competition. Out-manoeuvre them
Know your competition. Out-manoeuvre them
Competitor intelligence is about people, performance, and power, not logos.
We break down competitor organisations to understand:
- Who owns which accounts
- Where revenue is really generated
- Who the true rainmakers are
- How territories, sectors, and verticals are structured
- Where influence, client relationships, and decision-making actually si
Competitor intelligence is about people, performance, and power, not logos.
We break down competitor organisations to understand:
- Who owns which accounts
- Where revenue is really generated
- Who the true rainmakers are
- How territories, sectors, and verticals are structured
- Where influence, client relationships, and decision-making actually sit
This gives Sales Directors a clear, factual view of the market — not assumptions. that align with their skills and experience.
Why this matters to Sales Directors
Know your competition. Out-manoeuvre them
Why this matters to Sales Directors
strategies fail when they’re built on incomplete information.
Without real competitor intelligence:
- Hiring becomes reactive
- Market entry is slower and riskier
- Growth relies on internal guesswork rather than external facts
With competitor intelligence:
- You know exactly where to hire from
- You target proven performers, not potential
- You shorte
strategies fail when they’re built on incomplete information.
Without real competitor intelligence:
- Hiring becomes reactive
- Market entry is slower and riskier
- Growth relies on internal guesswork rather than external facts
With competitor intelligence:
- You know exactly where to hire from
- You target proven performers, not potential
- You shorten time to revenue
- You remove competitive advantage from the market
This isn’t about “finding candidates”.
It’s about changing the balance of power.